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Pay Per Click Advertising Services
Pay-per-click (PPC) Advertising Services are a great way to establish your online presence or to bring your online presence to the next level. With a careful strategy and ongoing optimization, a Pay-Per-Click Advertising campaign can produce incredible results.
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Turn Website Visitors Into Qualified Leads & Customers
When set up and optimized correctly, PPC is a great way to drive more relevant visitors to your website. Those visitors are much more likely to become leads and customers when you have a focused, targeted campaign.
Many companies often get frustrated with their results and throw in the towel because it seems like advertising on Google Ads is just too expensive or barely breaks even. Businesses that give up on pay-per-click advertising too soon are missing out on the opportunity to drive high-quality leads and grow their customer base.
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Pay Per Click Advertising
Frequently Asked Questions
PPC stands for Pay-per-click and is a form of digital advertising used to drive targeted traffic to your website. PPC management is the practice of outsourcing these efforts to an agency or professional who can optimize your ads and maximize your budget.
Using any PPC platform, especially Google Ads, will require money and time to optimize. That said, thousands of businesses advertise successfully on this platform, and the average business makes $2 for every $1 they spend on ads. Base your decision on whether or not you think you can get an ROI. If you do the math and it’s clear PPC advertising will not work you should consider implementing local SEO for your small business or organic SEO.
The viability of pay-per-click depends on several factors like:
- Your business
- Cost per Acquisition.
The average business only completes a sale on 2-10% on their ads, but they still spend money on each click.
You’ll have to balance your cost per acquisition with your hard costs and margin to see if pay-per-click is viable. While there may be guides in your industry that encourage or discourage pay-per-click, the only way to know for sure is to create, optimize, and experiment on your ads.
Pay-per-click is simple in theory. You create an ad and establish a budget through Google’s advertising platform. Google then displays your ad on their Search or Display Network.
Based on the parameters you set, Google will show your ad at the top of their results page when a user searches for certain terms (Search), or in designated areas in the header or sidebar of a page (Display). Google charges you a small fee whenever a user clicks your ad, hence “pay-per-click.”
Google only charges the minimum amount needed to continue serving your ad. They determine the dollar amount based on your industry, how optimized your ad is, and the competitiveness of the search term you’re advertising on.
As a general rule, responsive ads are considered the most effective at driving action no matter which Network you advertise on. These ads can adapt to whatever device your user is on without issue, which means they can click through and covert universally.
The average cost to run an ad on YouTube is between $0.10 to $0.30 per view. That means every time your ad gets shown, you pay a small fee to YouTube (even if the viewer skips the ad).
YouTube also has an independent advertising platform, which means it won’t work through your Google Ads account. However, it’s still possible to run Display ads on YouTube, which may be cheaper and more effective.
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Cre8tive Digital Media is an SEO & Digital Marketing Agency whose purpose is to help companies improve their online presence in search and social media to acquire new customers and build their brand online.