Local SEO Stats: Why Your Small Business Needs Local SEO (Infographic)


A strong local SEO strategy is key to growing your local business, and these local SEO stats will convey the importance of local SEO for small businesses.

Whether you’re curious about local SEO for contractors, or local SEO for plumbers, or maybe local SEO for roofers, it doesn’t matter.

Just about every local business can enjoy the benefits of local SEO!

Why Your Small Business NEEDS Local SEO

Until as recently as 2014, outranking national brands in search results through SEO was pretty much impossible.

Fortunately, Google gave local businesses a way to compete.

In July 2014, Google rolled out the first version of its “Pigeon” update.

This gave local businesses the ability to compete for search rankings on a local level.

In short, Google began to give a ranking boost to businesses in close proximity to the searcher in location-specific searches (ex. “pizza near me”, “Phoenix contractors”, etc.).

Local SEO Infographic [2019]


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Local SEO Stats

  • 92% of searchers will pick businesses on the first page of local search results.
  • Local searches lead 50% of mobile users to visit stores within one day. 34% for computer/tablet.
  • 28% of searches for something nearby result in a purchase.
  • 88% of consumers trust online reviews as much as personal recommendations
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly website.
  • 50% of local mobile searchers are looking for business information like a local address
  • 78% of location-based mobile searches result in an offline purchase.
  • 71% of people surveyed say they look up and confirm the location of a business before going to it for the first time
  • For Local Listings 68% of searchers were found to have used “Get Directions” or “Click-To-Call” in a mobile ad
  • 1 in 3 Smartphone searches were made right before a store visit
  • 89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily
  • 46% of All Searches on Google Are Local
  • 86% of people look up the location of a business on Google Maps
  • 76% of Local Searches result in a phone call

To Sum It All Up:

  • A local SEO marketing strategy is essential to your small business’ success
  • If your website isn’t mobile-friendly, it’s time for a new website
  • Every local business needs to have a website that is optimized for local searches

If you want to get your website ranked in local searches, come explore our local SEO services, or our Arizona SEO Services to see exactly what we can do for you.

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