Do you want to get your roofing company ranked in Google’s map pack and local search results? This guide covers everything you need to know about Local SEO For Roofers!
46% of Google Searches Are Local and 92% of searchers will only pick businesses on the first page of local search results. Source
Google wants local businesses to reap the benefits of local SEO.
With this guide to local SEO for roofers, you can ensure that your roofing company will be found when your target customers search online.
What is Local SEO for Roofers?
Local SEO for Roofers involves optimizing your website and online properties to make it easier for nearby customers to discover your business.
In order to deliver the most relevant local results to users, search engines rely on signals from Google My Business, Citations, Links, Social Signals, and Proximity to the searcher.
When I talk about local SEO, I’m referring to searches that are localized.
Local searches usually focus on a specific location, such as:
- “Roofers Near Me”
- “Roofing Services Near Me”
- “Roofing Contractor Near Me”
- “Roofers in [City Name]”
- “Roofing Services in [City Name]”
- “Emergency Roofer in [City Name]”
What are Local SERPs?
The primary aim of Local SEO is to get your business to show up in Google’s Map Pack (a.k.a. “Local 3 Pack”) or the localized organic search results.
BrightLocal studied Local Services Ads (LSA’s) to determine the impact they have on click-through rates.
They found that with or without the LSA’s present, the overwhelming majority of users prefer the map pack and organic results.
Specifically, 28-32% of clicks go to the local “map pack,” and 44-51% go to the organic results.
What’s my point?
Searchers IGNORE ADS!
They prefer organic results.
Local SEO also comes into play when people search in Google Maps:
As you might expect, Local SEO has a significant impact on Mobile Results:
As well as the “Knowledge Panel”:
With Local SEO Google uses the GPS in your phone to identify your location in order to return the most locally relevant results.
What Influences Local SEO For Roofers?
According to Moz’s local SEO study, the local organic results and local map pack are influenced by different factors.
Map Pack Ranking Factors:
As you can see, at 19% Google My Business is the most important factor in determining who shows up in the Map Pack.
Following closely behind are: Links, On-Page, Citation, and Review Signals.
Localized Organic Ranking Factors:
Coming in at 28%, Link Signals are the most important ranking factor of the organic results.
Keyword Research For Roofing Local SEO
Finding local keywords that you can target isn’t rocket science.
I’m sure you know the roofing business inside and out.
Brainstorm a list of words or phrases that people enter when they need roofing services.
1. Roofing-Specific Keywords
What will people type into search engines to find your business?
Put yourself in your customers’ shoes
Come up with a list of 20-50 keywords and phrases.
Below are some examples: :
- Roof Repair
- Flat Roof Repair
- Roofing Service
- Roof Maintenance
- Roofing Estimates
2. Find Keyword Modifiers
Keyword modifiers are adjectives, adverbs, and any other words that people add to their main search query in order to get more relevant and specific results.
Adding keyword modifiers to your main keywords will produce long-tail keywords.
Let’s say your main keyword is “Roof Repair Services.”
In the long tail keyword “Best Roof Repair Services in Phoenix, AZ”, the keyword modifiers are:
- In Phoenix, AZ
Here’s another example:
Let’s say your main keyword is “Residential Roofing Contractor.”
In the long-tail keyword “Cheapest Residential Roofing Contractor Near Me.” The keyword modifiers are:
- Near Me
3. Find Local Roofing Keywords
Local keywords often include a location like, “Roofing Contractor Phoenix.”
Think of the different areas that you service and where your customers come from.
You go to your customers to deliver services.
Include those cities, towns, counties, etc. in the content on your website and blog posts.
The following are examples of localized keywords:
- Greater Phoenix Roof Repair
- Scottsdale Foam Roof Installation
- Best Roof Repair Services Scottsdale
- Commercial Roofing Contractor Central Phoenix
- Paradise Valley Roof Replacement Cost
Use KWFinder to Find Local Roofing Keywords
In KWFinder, type in a roofing keyword > enter your location.
You can see how difficult the keyword would be to rank for, their monthly search volume, and search trends of individual keywords.
One of the reasons KWFinder is my favorite tool for keyword research is its user-friendliness.
To see a list of keywords pulled from Google’s auto-complete click “Autocomplete.”
Click on “Questions” to see a list of questions that include your roofing keyword.
Keyword research for roofing local SEO isn’t much different from keyword research for conventional Roofer SEO.
That said, there are certain aspects that are evolving.
Voice Search Keywords For Roofers
Most people have had the experience of searching by voice, using Siri, Google Assistant, Alexa or Google Home.
“By 2020, between 20 and 50 percent of all searches will be voice-initiated.”
What does this mean?
You need to start thinking about best practices and techniques for optimizing content for voice search & virtual assistants.
The hands-free nature of voice search means it’s likely to become the primary avenue for executing local searches.
For a lot of people, typing on their smartphone is a hindrance.
It’s easier to say “Hey Google, find a roofing contractor near me” or “Hey Alexa, find a residential roofing company near me.”
Thus, it isn’t surprising to see a rise in local queries based on conversational voice searches.
Voice Search Optimization for Roofers
Back in the day, “local” searches meant city and state.
To find a Roofer in Phoenix, Arizona, you’d Google something like this:
The way we conduct local searches has evolved quite a bit over the last few years.
The ubiquity of smartphones and voice assistants has led to an explosion in “___ Near Me” searches.
This means you NEED to optimize around terms that voice searchers use.
For example, I live in Phoenix, AZ. Let’s say my roof was damaged in a storm.
Being the tech-obsessed millennial that I am, I don’t like to type. It makes my delicate fingers ache. 🙂
Instead, I use the Google app to search for: “Roofing Contractor Near Me”.
Instantly, I have a list of Roofing Contractors in Phoenix:
Businesses that are properly optimized for these types of hyper-local searches will rank best.
(Which means more delicate fingered millennials contacting your roofing company!)
Google My Business For Roofers
Google My Business is hands-down the most important listing for your roofing company.
If you could only do one thing for local SEO, it should be this!
Your roofing company’s Google My Business listing is where Google gets information about your business to display in Google Maps and the Knowledge Panel.
Claim > Verify > Optimize Google My Business
In the images below I use the Google My Business iPhone App to walk through the steps of registering your roofing company.
Step 1 – Enter the name of your roofing company.
Step 2 – I recommend saying “Yes,” even though you don’t have a place for customers to visit.
From what I’ve seen Google tends to favor businesses that display more information in the SERPs (Search Engine Results Pages).
Step 3 – Enter your roofing companies address.
Step 4 – This one seems obvious, but nevertheless… Say “Yes.”
Step 5 – Add your roofing companies service areas.
Step 6 – Choose the category “Roofing Contractor.”
Once your account is verified, you can add additional categories.
Step 7 – Enter the contact details that you want Google to show customers in the map pack and the knowledge panel.
Step 8 – Click “Finish” and Google will send you a postcard with a verification code that you’ll use to complete the signup process.
Complete Your Google My Business Profile in Full
When filling out your Google My Business listing remember to incorporate relevant terms specific to roofing.
Include descriptions of the roofing services you offer and provide answers to any questions Google asks about your business.
Set your business apart from other roofing companies by including videos in your listing.
Videos deliver a better user experience.
Google My Business – “Posts” For Roofers
Google My Business has a “Posts” feature that’s similar to social media.
You can use “GMB Posts” to promote your roofing business and roofing services.
What types of Posts can you create?
1) What’s New – Standard Post Type with Image/Text/Button
2) Product – Posts that emphasize a specific product your business sells.
3) Offer – Create an offer with image, title, start/end dates, coupon code, a link, and T&C.
4) Event – Create an event with an image, text, title, start/end dates, and CTA Button
Google My Business – “Question & Answers”
Do you ever find yourself answering the same questions from customers over and over?
Google My Business can help.
The platform allows you to add a “Questions and Answers” section where you can address the most common questions asked by customers.
Local Citations For Roofers
Citations play a major role in local SEO for roofers.
Local and niche citations essentially tell Google what you do and where you’re located.
Citations are a key component of the ranking algorithm.
What Are Citations?
Citations are any mentions of your roofing company online.
They are commonly referred to as “N.A.P.” (Name, Address, Phone Number).
There are two types of citations:
- Structured Citations: Yelp, Angie’s List, Home-Advisor, Foursquare, Facebook, etc.
- Unstructured Citations: A mention of your business in a blog post, news article, etc.
Why Are Citations Important For Roofers?
Citations are important for roofers for a number of reasons. The two most important are Google and your customers.
1) Google – To learn more about your Roofing Company, Google references roofing and home-service directories to see:
- Correct Contact Info
- List Of Your Services
2) Customers – Your target customers look for the best roofers in their area using local directories and other sites with business listings.
Make sure when adding new local/niche citations that your NAP is EXACTLY as is it is on your Google My Business listing.
Local citations help Google locate your roofing company based on the number of local citations that show the correct NAP information.
The more consistent local citations Google sees, the more it’s going to associate your business and its services with that specific location.
How To Check Your NAP Consistency?
You can check your NAP consistency with Moz Local.
Moz Local is a Free tool that can check for incomplete, inconsistent, and duplicate listings on the most popular citation sites.
The results provided by Moz local consists of the top indexing platforms such as Facebook, YP, Yelp, Google My Business, etc.
How Many Citations Do Roofers Need to Rank?
According to BrightLocal, construction and roofing businesses have an average of 64 citations.
The median number of citations for construction and roofing businesses is 98.
There is a strong correlation between the number of citations a business has, and how high it appears in Google’s search results. Construction & Roofing businesses that rank in positions 1-3 have an average of 73 citations. Source
How To Build Citations For Roofers
When building out local citations for your roofing company, make sure that you’re filling out the profiles completely.
Consistency is key! Be sure to enter the SAME information in each profile.
The lists below are of the top citations for roofers to improve their rankings in local searches.
The following lists show the top citations for different cities.
Optimize Your Roofing Website For Local Searches
With local SEO for roofers, there are a few areas of your website that are extremely important to optimize.
Deliver a Positive User Experience
Your website is often the FIRST impression people will have of your roofing company.
Google looks at how users interact with your website.
If people are sticking around, and consuming your content, “Dwell Time,” Google will reward you with better rankings.
Users rely on your website to get in touch with you, request an estimate, or schedule you for roofing services.
Considering how much competition roofers face online, ensuring that when users arrive on your site, they stay is imperative.
What Is Dwell Time?
Dwell Time refers to how long a user spends on a page from the search results before returning to the SERP (Search Engine Results Page).
Let’s illustrate this with an example.
Say a potential customer searches “Roofing Contractor Near Me” on Google.
In the map pack is three roofing companies: yours in the middle and competitors above and below you.
To the searcher, the roofing company at the top of the Map Pack looks good.
So they click on it.
But when they arrive on that roofer’s website, they discover that it’s NOT user-friendly.
The content isn’t helpful, and the website is slow.
So after 6 seconds, they click back to the results.
Their Dwell Time was 6 seconds.
Their brief visit clearly indicates to Google that they weren’t satisfied with that result.
Now, they click on Your Roofing Company in the map pack.
This time, your website is fast, easy to navigate, and the content is helpful.
In other words, your roofing website is user-friendly.
And they spend 6 minutes and 14 seconds reading the content… then click back to the results.
The long dwell time is indicative of a positive user experience.
As people continue spending a long time on your roofing website, Google will boost its rankings.
How To Improve User Experience
By making your website SEO-friendly, you’ll also be improving the areas that negatively affect user experience.
If your website is difficult to use, visitors will NOT stick around.
They will leave and find another one.
Local Mobile SEO For Roofers
Mobile has changed the world.
Today, everyone has smartphones with them, constantly communicating and looking for information.
In fact, 62% of traffic now comes from smartphones and tablets.
Having a mobile-friendly website is a critical part of your roofing company’s online presence.
If you haven’t made your website mobile-friendly, you should.
The majority of users coming to your site are likely to be using a mobile device.
69% of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns. Source
In order to improve the user experience, ensure that your website is mobile-friendly.
The following are mistakes to avoid when making your site mobile-friendly.
- Text that is unreadable or pictures that are indecipherable without zooming or scrolling
- Tap-targets that inadequately spaced
- Unplayable content
To test your site’s mobile-friendliness, you can use Google’s “Mobile-Friendly Test.”
The tool will tell you if the webpage you tested is mobile-friendly and what you need to fix to improve it’s mobile-friendliness.
Another option is to head to Google Search Console:
On the left click > “Mobile Usability.”
It will tell you which pages (if any) Google considers to offer a bad mobile user experience:
Optimize Your Roofing Website For Speed
We live in a fast-paced and impatient world.
Which means people don’t like waiting around for a webpage to load.
Google is in the business of delivering high-quality and valuable content to searchers.
Your site might be full of amazing content, but if it takes forever to load, users won’t stick around long enough to find out.
PageSpeed is a direct ranking signal.
And that’s why you need to make sure that your important web pages are optimized for PageSpeed.
Once again Google provides tools for testing your site’s speed.
Local On-Page SEO For Roofers
Most on-page SEO best practices still apply when it comes to local SEO:
- Roofing Keyword + Location in H1
- Roofing Keyword + Location in Title Tag
- SEO-Friendly URL
- Target Roofing Keyword within first 150 Words
- Roofing Keyword + Location in Meta Description
- Use Primary Roofing Keywords & LSI’s in Image Alt Text
Set-Up Service Area Pages
As a service area business (no store-front), roofers must go to the customer.
You might serve a 25-mile radius around your city.
If you want to rank in Google’s localized organic results outside of the city where your office is located, you’ll need to create “location pages” or “city pages.”
These are unique pages of content that revolve around a different city and the services you offer.
For example, your locations pages could look like this:
Keep in mind, it’s 2019, and Google is smart. You cannot just copy your content over and over and over and change out the city each time.
It just simply doesn’t work anymore.
Each location page needs to have unique and original content about your roofing services and the city.
Listing the cities you service is important as it allows your website to rank in multiple locations without requiring a physical presence.
Set Up Individual Service Pages
In addition to the location pages described above, your roofing company’s website needs to have individual pages for each roofing service you offer.
Not only will this allow you to create more content, but it will make for a better user experience.
Cramming every service you offer onto a single page forces users to spend time trying to locate the service they’re interested in.
Create location-based service pages such as “Phoenix Flat Roof Installation” to rank for both the location and service you provide.
Using your primary keyword, as well as synonyms and LSI Keywords in specific areas of each webpage is extremely important.
Title Tags – Include Roofing Keyword + Location
Title tags are the most important part of on-page optimization.
In the search results, title tags are the blue link above the URL and Meta-Description.
To avoid the title tag being truncated in the SERPs it should be between 50-65 characters.
Below is an example of a locally optimized title tag for roofers.
Meta Descriptions – Include Roofing Keyword + Location
Meta-Descriptions appear as the grey text under your title tag and URL in the search results.
Google bolds keywords in your meta-description, making them stand out in the SERPs.
If you don’t set a meta-description for a page, Google will use content from the page.
If you’re unsure what to write, perform a Google search for the keyword that you’re targeting.
Check out the meta-descriptions of the pages that are already ranking.
Local SEO-Friendly URLs
URLs appear in green and are sandwiched between the title tag and meta-description in the search results.
Google uses your URLs to help determine what your page is about.
Local SEO-Friendly URLs are so important that Google dedicated an entire section of their Search Engine Optimization (SEO) Starter Guide to them.
Structure Your Content
Headings and Subheadings should be used to structure your content in an informational hierarchy.
Remember to include your keyword, location, synonyms, and LSI keywords in your headings.
Schema Markup For Roofers
This topic can be confusing. I’ve included several images and graphics that I hope will make it easier to understand.
As you’ll see below, adding schema to your website can increase organic click-through rates, which means more website traffic.
What is Schema Markup?
Schema Markup for Roofers helps search engines like Google better understand what web pages and websites are about.
With schema, search engines are able to identify location-based structured information such as:
- Dates of Events
- Phone Numbers
- And Other Information
This information is taken from your website and displayed in the search results as rich snippets, reviews, answer boxes, video carousels, etc.
Let’s say you just published a blog post on the “How to fix a leaky roof in 7 steps.”
Schema markup tells search engines:
- “The repair takes 60 minutes”
- “These are the tools required”
- “This is a picture of the finished project”
Hopefully, Google will show off this data in the search results as a Rich Snippet:
For more information regarding schema, check out Google’s Structured Data Guidelines.
What Are The Benefits Of Schema Markup For Roofers?
Schema markup throughout your roofing website can help with:
- Click-Through Rate: More users clicking on your site
- Organic Visibility: Increased visibility in local organic results & map pack
- Traffic Relevance: Better quality traffic means higher potential for conversions
Schema Markup for roofers will help search engines display additional information in search results.
Roofing Rich Snippets
Below are some examples of “Rich Snippets” in the search results.
Review markup enables Google to display Aggregate Review Rating in the search results.
Search engines can’t ‘Watch’ videos. Video markup helps them understand what your video content is all about.
To find out more about Schema Markup for roofers visit Schema.org/RoofingContractor.
How To Test Your Site’s Schema Markup
Just like with the Mobile-Friendly Test, Google provides a tool that you can use to test the schema markup on your website.
It’s Google’s “Structured Data Testing Tool.”
To test a webpage, enter the URL > Click “Run Test.”
On the left is the HTML code of the webpage.
On the right, is a list of the structured data present on the page.
Errors and/or warnings are clearly visible.
How To Implement Schema Markup
To implement schema on your website I recommend “Schema Pro” by BrainStormForce.
The plugin makes it easy to implement schema markup on your website.
Embed A Google Map On Your Roofing Website
Embedding a Google Map on your website helps improve the user experience and Google’s understanding of your location.
There are a few places you can embed a Google Map on your site:
- Your Site’s Footer
- Contact Us Page
- Service Area Pages
- Optimize For Conversions
Display Awards & Certifications Prominently
If your business has been recognized by trusted and reputable organizations incorporate it into your website.
Industry-Specific badges and badges from prominent review sites are a great way to provide social proof.
Visitors to your website are looking for signs of credibility.
The logo of a well-known and trusted 3rd party will serve in establishing credibility.
Arry’s Roofing have their certifications and logos from their partners displayed prominently on their homepage.
Use Photos & Videos
A great way to convey trustworthiness to prospective customers is through photos or videos of you, or your employees working.
This gives people a sense of what to expect when they hire your company.
American Solar & Roofing has a gallery of their recent projects.
As you can see they take very high-quality photos, which has its benefits but isn’t necessary.
Your average smartphone camera is plenty powerful to take great photos of your roofing jobs.
Including a picture of you and your employees on your website can help humanize your brand, and will help increase customer trust.
Arry’s Roofing has a video on their homepage that talks about the company and the values they uphold.
Include Clear Calls-To-Action (CTA)
Getting website visitors is great, but you want them to convert!
Make it as easy as possible for visitors to take the desired action.
Display your phone number as a clickable link clearly and prominently.
Anyone visiting your website on their phone can simply tap your phone number.
Use CTAs to tell visitors what to do (call you, request a quote, etc.)
Display Reviews & Testimonials
Reviews are the single most powerful source of social proof you can display on your website.
91% of 18-34 yr old consumers trust online reviews as much as a personal recommendation. Source
Including reviews from third-party websites will help establish trust and improve conversions.
Consumers rely on reviews, reading an average of 10 online reviews before feeling able to trust a local business.
Reviews Of Your Roofing Company
Acquiring reviews is one of the most important aspects of an effective Local SEO strategy.
According to Bright Local, it’s estimated that 92% of consumers read online reviews and 68% state that positive reviews influence their feelings of trust in a business.
How Do Reviews Impact Local SEO For Roofers?
Reviews great for establishing trust and credibility.
They are like word-of-mouth recommendations.
More importantly, they can positively affect your Local SEO.
Surprisingly, only 13% of small business ask for reviews while 75% of customers reported being willing to write a review.
It’s pretty clear from those numbers that to get more reviews for your roofing company… you just have to ask!
How To Get More Reviews For Your Roofing Company
1. Ask for Reviews in Person
This is the best time to ask for a review. Give them a business card with the steps for leaving a review.
2. Ask for Reviews in a Follow-Up E-Mail
After completing a job, you can send an email thanking them for their business and asking for a review of their experience. Include a link to your Google, Facebook, or Yelp.
3. Tell them to Search on Google:
After your Google My Business listing is verified, your business will show up for branded searches on the right-hand side of the search results in what’s known as the “Knowledge Panel.”
It has all of your business information and it also has a spot where customers can leave a review for your roofing company.
All they have to do is click on “Write A Review” and this box will pop up.
Responding To Reviews
Responding to reviews is an essential part of local SEO for roofers.
If possible respond to every review, even the negative ones.
The reason you respond to negative reviews is to win over anyone that reads your reviews.
Having negative reviews isn’t necessarily bad.
A business that only has all five-star reviews looks too good to be true.
Negative reviews present an opportunity to showcase your empathy and professionalism.
Local Off-Page SEO For Roofers
Overall, the aim of local off-page SEO for roofers is to increase brand awareness and increase your website’s authority.
Local off-page SEO consists of building local backlinks and social media marketing.
Local Link-Building For Roofers
Link building is an essential part of SEO.
Google counts backlinks as one of the cornerstones of a successful SEO strategy.
There are many different types of links, and while links from high authority sites do benefit your rankings, there is a lot of competition for these types of links.
But what about acquiring and earning links for local roofing contractors?
What about building locally relevant links?
What Are Local Backlinks?
Local backlinks are links from other local websites that point to your website.
Regular Backlink vs. Local Backlink?
Local links differ from regular backlinks in that they are specific to a particular city.
With local SEO for roofers, backlinks from high-authority websites aren’t as important as they are with organic SEO.
For example, a roofer in Phoenix, Arizona might have some local links from a local Phoenix newspaper, a local roofers association, and a few other businesses in Phoenix.
Those local backlinks would provide more local SEO value than several links from non-local websites.
Why Is Local Link-Building Important For Roofers?
Most small business websites have few if any backlinks.
This means that by acquiring a few locally relevant links can have a significant impact on your ranking in local search.
The primary reason for building local backlinks is to build relevance for your website towards its locality.
How To Build Local Backlinks For Roofers
1. Local Sponsorships
For a relatively small amount of money, you could sponsor a little league team, conference series, high school sports teams, charities, plays, races, etc.
Most of these local organizations have a website and get news coverage leading to higher authority local websites.
Instead of getting your logo on a banner or a plaque that will end up collecting dust on a shelf, ask for a link instead.
To find local sponsorship opportunities for your roofing company, you can use the following search operators on Google:
- inurl:sponsors “City Name”
- intitle:sponsors “City Name”
- intext:sponsors “City Name”
Obviously replace “City Name” with your town or city.
2. Host A Local Community Event
Hosting local events is a great way to build your brand.
Anything from workshops to speaking events.
Hosting an event is a great way to get people to know more about your roofing company in the community and a great opportunity to get backlinks to your site.
Links from local events are beneficial because the links are:
- Somewhat easily attainable
- Can include NAP information
For a detailed guide on how to execute local events, I recommend Moz’s guide
3. Local Discounts
Offer a discount on roofing services to whoever you want.
Military, Teacher, Senior discounts are common but you can get creative & offer discounts to other groups as well.
Use search operators to find places that are already listing discounts.
“City inurl:military, discount.” So you might look for “Scottsdale inurl:members, discount” or “Scottsdale inurl:discounts, list” & find opportunities like these:
You can list your roofing company as a provider of these discounts & gain a link back to your site.
4. Business Associations
Links and citations from industry-specific business associations are not only valuable but also easy to get.
Business associations like the “Arizona Chamber of Commerce & Industry” in the image below provides a powerful, trustworthy, relevancy signal that will boost your local SEO.
5. Local Meetups
Local meetups are a great way to establish business connections and find highly relevant local backlink opportunities.
If you can find a group that doesn’t have a place to host their meetup, offer them one.
6. Local Interest Resource
This could be anything from a hyperlocal news site, sports coverage nightlife, etc.
If you make a good resource, you should gain natural links & traffic from your area once people begin to find it (if you build it, they will come).
Localized Facebook ads can help speed awareness up.
7. Facebook “Like” Drive
This can get you a backlink from a local charity with a high-authority website.
The idea is to pledge money for every “Like” your Facebook page gets within an allotted time.
I recommend setting a cap for the maximum amount to protect yourself like “up to $1,000.”
Run the campaign for 30 days and promote it as much as you like in order to get more Likes.
Be sure to tag the charity’s Facebook page when you announce it on your own page to draw the attention of the charity organization’s audience.
To get a link from the charity organizations website, write an announcement for their blog or simply asking them to link to you.
8. Local Crowd Sourcing
Get a group of local influencers together and ask them their opinions on something community-related.
Compile their responses into a blog post on your site.
Ask them for a link, and to share and post your content on their social media channels.
You likely won’t even have to ask. They’ll probably promote it on their own.
Leverage Current Relationships
Assuming your roofing company has been a part of the local community for at least a little while, you’ve probably built relationships with other local businesses.
It’s best if the business is in the same or a similar industry (i.e. remodeling contractor).
That said, links from businesses completely unrelated to roofing are still valuable because of their local relevance.
Now It’s Your Turn
So that brings us to the end of Local SEO For Roofers.
Now I’d like to turn it over to you: Which aspect of your Local SEO strategy will you focus on first?
Are you going to begin by setting up Google My Business? Or work on improving your website’s user experience?
Let me know by leaving a quick comment below right now!
Check out our Local SEO Services!