This guide covers everything you need to know about Local SEO For Contractors!
So, if you want your contracting company to show up in Google’s map pack and local organic search results… then this guide is for you.
92% of searchers will only pick businesses on the first page of local search results. Source
Believe it or not, Google wants your contracting business to enjoy the benefits of local SEO.
I created this guide to help you do just that!
What is Local SEO for Contractors?
Local SEO (Local Search Engine Optimization) is an incredibly effective way to market your local business online.
Local SEO for contractors will help promote your services to local customers at the exact time they’re looking for them online.
Google wants to deliver the most relevant local results to users.
To do that, Google relies on signals from Google My Business, Citations, Local Backlinks, Social Signals, On-Page Optimizations, Proximity to the searcher, and more.
What are Local SERPs?
Local SERPs or “Local Search Engine Results Pages” are Google’s search results for local searches.
The aim of Local SEO is to get your business to show up in Google’s Local 3 Pack (Map Pack) and the localized organic search results.
In local search results, 28-32% of clicks go to the local “map pack,” and 44-51% go to the organic results.
In fact, BrightLocal studied Local Services Ads (LSA’s) to find out how they impact click-through rates.
What they found wasn’t very surprising.
Whether the LSA’s were present or not, most searchers prefer the map pack and organic results.
So… what’s my point?
The majority of searchers IGNORE Ads!
Instead of the Ads, most searchers prefer to go with either the Local Map Pack or Localized Organic Search Results.
Search Engine Results Pages aren’t the only place affected by local SEO.
Local SEO also affects Google Maps:
Mobile Search Results are also significantly impacted by Local SEO:
Google uses the GPS in your phone to identify your location in order to return the most relevant results in the local area.
What Influences Local SEO For Contractors?
According to Moz’s local SEO study, the map pack and organic results are influenced by different factors.
Map Pack Ranking Factors:
At 25% Google My Business is the most important local map pack ranking factor.
Following closely behind are: Links, On-Page, Citation, and Review Signals.
Localized Organic Ranking Factors:
Coming in at 28%, Link Signals are the most important ranking factor of the organic results.
Keyword Research For Contractor Local SEO
Just like with conventional SEO, keyword research is critical in local SEO for contractors.
I’m sure you know your business inside and out.
What words or phrases are people likely to enter when they need the products or services you offer?
- “Contractor Near Me”
- “Contracting Services Near Me”
- “Contracting Company Near Me”
- “Contractors in [City Name]”
- “Remodeling Contractor in [City Name]”
- “Outdoor Living Contractor in [City Name]”
1. Find Industry-Specific Keywords
What will people type into search engines to find your business?
Put yourself in your customers’ shoes
Come up with a list of 20-50 keywords and phrases.
Below are some examples: :
- Kitchen Remodel
- Exterior Construction
- Outdoor Living Space
- Contracting Service
- Outdoor Kitchens
- Contracting Estimates
2. Find Keyword Modifiers
Keyword modifiers are adjectives, adverbs, and any other words that people add to their main search query in order to get more relevant and specific results.
Adding keyword modifiers to your main keywords will produce long-tail keywords.
Let’s say your main keyword is “Kitchen Remodel.”
In the long tail keyword “Best Kitchen Remodel in Phoenix, AZ.”
The keyword modifiers are:
- In Phoenix, AZ
Here’s another example:
Let’s say your main keyword is “Residential Building Contractor.”
In the long-tail keyword “Cheapest Residential Building Contractor Near Me.”
The keyword modifiers are:
- Near Me
3. Find Local Keywords
Local keywords often include a location like, “Remodeling Contractor Phoenix.”
What are your service areas?
Include those cities, towns, counties, etc. in the content on your website and blog posts.
The following are examples of localized keywords:
- Greater Phoenix Kitchen Remodel
- Scottsdale Home Remodeling Contractor
- Exterior Construction Contractor Scottsdale
- Commercial Contractor Central Phoenix
- Paradise Valley Outdoor Construction Contractor
Use SEMRush to Find Local Keywords
In SEMRush, type in a keyword > enter your location.
You can see how difficult the keyword would be to rank for, their monthly search volume, and search trends of individual keywords.
Although SEMRush isn’t the most user-friendly at first, once you get some practice with it, it’s great.
The initial keyword results are “Broad Match Keywords.”
You can switch to: “Phrase Match,” “Exact Match,” and “Related” keywords.
To filter your list of keyword suggestions: Click > “Advanced Filters.”
Click on “Questions” to see a list of questions that include your keyword.
Keyword research for contracting local SEO isn’t much different from keyword research for conventional Contractor SEO.
Voice Search Keywords For Local SEO
Voice Search is HUGE right now!
And it keeps getting bigger.
By 2020, 50 percent of all searches will be voice searches. Source
Most people have used voice search in one form or another.
It’s not surprising seeing as we’re surrounded by Siri, Google Assistant, Amazon Alexa and Google Home.
So… why does voice search matter in local SEO for contractors?
The hands-free nature of voice search means it’s perfect local searches.
For a lot of people, typing on their smartphone is a hindrance.
More than half of respondents in one survey stated they use voice search so they “don’t have to type.” Source
It’s easier to say, “Hey Google, find a home remodeling contractor near me,” or “Hey Alexa, find an outdoor construction contractor near me” than it is to type.
It’s no surprise local queries based on conversational voice searches have been on the rise.
Voice Search Impacts Local SEO For Contractors
Not too long ago, if you wanted to find a Contractor in Phoenix, Arizona, you’d Google something like:
As the devices we use to perform searches have evolved, so has the way we conduct local searches.
The ubiquity of smartphones and voice assistants has led to an explosion in “___ Near Me” searches.
Mobile voice-related searches are 3X more likely to be local-based than text-related searches. Source
This means you NEED to optimize around terms that voice searchers use.
For example, I live in Phoenix, AZ. Let’s say I just bought my dream house, but I can’t live without an outdoor kitchen.
As a tech-obsessed millennial, I don’t like to type.
It makes my delicate fingers ache. 🙂
Instead, I use my voice to search: “Hey Google, find an Outdoor Kitchen Contractor Near Me”.
Instantly, I have a list of Outdoor Kitchen Contractors in Phoenix:
Businesses that are properly optimized for these types of hyper-local searches will rank best.
Google My Business For Contractors
If you could only do ONE thing for local SEO, it should be this!
Google My Business is the most important listing for your business online.
What Is “Google My Business”?
Google My Business (GMB) is a free, easy-to-use tool that helps businesses manage their online presence and appearance in Google Search and Google Maps.
If you’ve ever searched for a business’ name, you’ve likely seen the “knowledge panel,” a card containing information about local businesses.
For searches performed on a desktop it’s displayed to the right of the organic and paid search results like this:
On mobile, it will often be the top result before the organic results.
Why Should I Care About Google My Business?
The benefits of Google My Business are threefold:
- Increased visibility in local search
- Better experience for customers
- More traffic to your website, social channels, and front door
An optimized Google My Business page helps Google understand more about your business: who you are, what services/products you sell, where you’re located, and what your website is.
The more Google knows about you, the more searches your business can appear in.
How To Sign Up For Google My Business
If you’re on a desktop or laptop, go to Google My Business > Click “Manage Now” and follow the prompts.
The images below are screenshots of the Google My Business iPhone App sign up process.
Step 1 – Enter the name of your contracting business.
Step 2 – As a service area business, you travel to your customers.
Therefore, it stands to reason that you don’t have a store or office that customers can visit.
Regardless, I suggest choosing “Yes” for this step.
In my experience, Google favors businesses that display their address.
Step 3 – Most contractors have a service area… Assuming you do, say “Yes.”
Step 4 – Enter your contracting company’s address.
Step 5 – Add your contracting company’s service areas.
Step 6 – Choose the category (i.e. General Contractor) that best fits your business.
Once your account is verified, you can add additional categories.
Step 7 – Enter the contact details that you want Google to show customers in the map pack and the knowledge panel.
Step 8 – Click “Finish” and Google will send you a postcard with a verification code that you’ll use to complete the signup process.
Optimize Your Google My Business Listing
Once you’ve verified your Google My Business listing, go through your profile and make sure it’s fully completed.
When filling out your Google My Business listing remember to incorporate keywords that are relevant to whatever type of contracting you do.
Include descriptions of the services you offer and provide answers to any questions Google asks about your business.
To help differentiate your business from all the other contractors, use videos in your listing.
Google My Business – “Posts” For Contractors
The “Posts” feature in Google My Business is similar to social media.
Use “GMB Posts” to promote your products and services.
What types of Posts can you create?
1) What’s New – Standard Post Type with Image/Text/Button
2) Product – Posts that emphasize a specific product your business sells.
3) Offer – Create an offer with image, title, start/end dates, coupon code, a link, and T&C.
4) Event – Create an event with an image, text, title, start/end dates, and CTA Button
Google My Business – “Question & Answers”
Google My Business enables you to interact with prospective customers via “Questions and Answers.”
Customers are able to interact with you and get answers to their questions without feeling any obligation to do business with you.
The customers’ question & your answer is then available in your business’ knowledge panel.
Citations For Contractor Local SEO
Citations play a major role in local SEO for contractors.
What Is A Local Citation?
A local citation is any online mention of the “N.A.P.” (Name, Address, Phone Number), for a local business.
Citations can occur on local business directories, on websites and apps, and on social platforms.
Not only do citations help users discover local businesses, but they also impact local search engine rankings.
Citations are any mentions of your contracting company online.
They are commonly referred to as and come in two forms:
- Structured Citations: Yelp, Angie’s List, Home-Advisor, Foursquare, Facebook, etc.
- Unstructured Citations: A mention of your business in a blog post, news article, etc.
Why Are Citations Important For Contractors?
The two primary reasons why citations are important in local SEO for contractors are:
1) Google – Search engines like Google amass data about each business.
If what they encounter is accurate, the search engine trusts the validity of the data, which is believed to strengthen the business’ chance of ranking well.
However, if the data search engines encounter is inconsistent, this trust is eroded, lessening ranking opportunities.
2) Customers – Accurate citations help people discover local businesses, which can result in web, phone, and foot traffic, ideally resulting in a transaction. Inaccurate citations, however, can misdirect customers, leading to a loss of reputation and revenue.
Make sure when adding new local/niche citations that your NAP is EXACTLY as it appears on your Google My Business listing.
Local citations help Google locate your contracting company based on the number of local citations that show the correct NAP information.
The more consistent local citations Google sees, the more it’s going to trust your business information.
Check Your NAP Consistency
You can check your NAP consistency with Moz Local.
Moz Local is a Free tool that can check for incomplete, inconsistent, and duplicate listings across the web.
The results provided by Moz local consists of the top indexing platforms such as Google Search, Google Maps, Facebook, Yelp, Bing, etc.
How Many Citations Do Contractors Need to Rank?
According to BrightLocal, construction and contracting businesses have on average 64 citations.
The median number of citations is 98.
There is a strong correlation between the number of citations a business has, and how high it appears in Google’s search results. Construction & Contracting businesses that rank in positions 1-3 have an average of 73 citations. Source
How To Build Citations For Contractors
When building out local citations for your contracting company, make sure that you’re filling out the profiles completely.
Consistency is key! Be sure to enter the SAME information in each profile.
The lists below are of the top citations for contractors:
The following lists show the top citations for contractors in Phoenix, Arizona.
Website Localization For Contractors
Website localization for contractors involves optimizing your website and content for the keywords and service areas that you identified earlier.
Deliver a Positive User Experience
Your website is often the FIRST impression people will have of your contracting company.
Make sure it’s a good one.
Google looks at how users interact with your website.
When users stick around and consume your content, “Dwell Time,” Google rewards you with better rankings.
Your website is like a 24/7 salesman that helps customers to get in touch with you, request an estimate, or schedule you for contracting services.
Regardless of specialty, contractors face immense competition online.
With so much competition, contractor websites are a dime-a-dozen.
Therefore, you need to do everything possible to ensure that when users arrive on your site, they stay!.
What Is Dwell Time?
Dwell Time refers to how long a user spends on a page from the search results before returning to the SERP (Search Engine Results Page).
Let’s illustrate this with an example.
Say a potential customer enters “Contractors Near Me” on Google and clicks “Search.”
The business at the top of the Map Pack looks good.
So they click on it.
But when they arrive on that contractor’s website, they discover that it’s NOT user-friendly.
The content isn’t helpful, and the website is slow.
Frustrated with your slow website, after 8 seconds, they click back to the search results.
Their Dwell Time was 8 seconds.
That short dwell time makes it clear that the user wasn’t satisfied with that result.
The user notices that the 2nd contractor only has 2 review stars.
They skip to the 3rd contractor in the map pack and click on it.
This time, the website is fast, easy to navigate, and the content is helpful.
In other words, the website is user-friendly.
This time, they spend 5 minutes and 44 seconds reading the content… then click back to the results.
The long dwell time is indicative of a positive user experience.
As people continue spending a long time on the page, Google will boost its rankings.
How To Improve User Experience
By making your website SEO-friendly, you’ll also be improving the areas that negatively affect user experience.
If your website is difficult to use, visitors will NOT stick around.
Mobile-Friendly Web-Design For Contractors
Mobile has changed the world.
Today, everyone has smartphones with them, constantly communicating and looking for information.
In fact, 62% of traffic now comes from smartphones and tablets.
Having a mobile-friendly website is a critical part of your contracting company’s online presence.
If you haven’t made your website mobile-friendly, you should.
The majority of users coming to your site are likely to be using a mobile device.
69% of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns. Source
Ensuring that your website is mobile-friendly will improve the user experience.
Avoid the following mistakes when optimizing your site for mobile.
- Text that is unreadable or pictures that are indecipherable without zooming or scrolling
- Tap-targets that are inadequately spaced
- Unplayable content
Use Google’s “Mobile-Friendly Test” to check your site’s mobile-friendliness
The tool will tell you if the webpage you tested is mobile-friendly and what needs to be fixed to improve it’s mobile-friendliness.
Another option is to head to Google Search Console:
On the left click > “Mobile Usability.”
It will tell you if Google considers any pages to offer a bad mobile user experience:
Optimize Your Website For Speed
People don’t like waiting around for a webpage to load.
Google wants to deliver high-quality and valuable content to searchers.
Even if your site is full of great content, if it takes too long to load, no one will stick around long enough to discover it.
In fact, PageSpeed is a direct ranking signal.
Which is why you need to make sure that your web pages are built for speed.
Just as with mobile-friendliness, Google provides tools for testing your site’s speed.
Local On-Page SEO For Contractors
Most on-page SEO best practices still apply when it comes to local SEO:
- Contracting Keyword + Location in Page Title (Title Tag)
- Contracting Keyword + Location in H1, H2’s, H3’s, etc.
- Local SEO-Friendly URL
- Contracting Keyword within first 150 Words
- Contracting Keyword + Location in Meta Description
- Contracting Keyword + Location in Image Alt Text
- LSI Keywords Throughout Content
Set-Up & Optimize Service Area Pages
If you want to rank in Google’s localized organic results outside of the city where your office is located, you’ll need to create “service area” or “city pages.”
These are unique pages of content.
Each page should revolve around one city.
For example, the URL of your service area pages could look like this:
Remember, it’s 2019… Google is smart.
As tempting as it might be to copy the content over and over and just change out the city name.
It doesn’t work anymore.
Each service area page needs to have unique and original content about your contracting company and the services you offer in that city.
Creating service area pages will allow your website to rank in multiple locations without requiring a physical presence.
Set Up Individual Service Pages For Each Service Area
To rank for relevant local searches in each service area, you’ll need individual pages for each service you offer in that service area.
Cramming every service you offer onto a single page forces users to spend time trying to locate the service they’re interested in.
Create city-specific service pages such as “Phoenix Patio Covers,” and “Scottsdale Patio Covers,” etc.
This will enable you to rank for each service, in each service area you work in.
Keywords and LSI keywords need to be placed in specific areas of your webpages.
Page Title – Include Contracting Keyword + Location
Page titles (title tags) are the most important part of on-page optimization.
The page title (title tag) appears in the search results as the blue link above the URL and Meta-Description.
Keep your page titles between 50-65 characters.
This will help avoid them being truncated in the search results.
Below is an example of a locally optimized page title for a kitchen remodeling contractor in Phoenix, AZ.
Meta Descriptions – Include Contracting Keyword + Location
Meta-Descriptions are the grey text under your title tag and URL in the search results.
Google bolds keywords in your meta-description, making them stand out in the SERPs.
For pages that don’t have a meta-description setup, Google pulls content from the page.
If you’re unsure what to write, perform a Google search for the keyword that you’re targeting.
Check out the meta-descriptions of the pages that are already ranking.
Local SEO-Friendly URL Structure
URLs appear in green and are sandwiched between the page title and meta-description in the search results.
Google uses your URLs to help determine what your page is about.
Use your keyword + location in your URL as the “Slug.”
In the screenshot below are several Google Chrome windows stacked so that just the URL is visible.
The URLs are to the following pages on Cre8tive Digital Media:
- Local SEO Services in Scottsdale, AZ
- Local SEO Services in Phoenix, AZ
- Local SEO Services in Mesa, AZ
- Local SEO Services in Gilbert, AZ
As you can see, each URL contains the keyword and city.
Each of the pages is ranking on the first page of Google’s local search results, and they show up in the local map pack.
Structure Your Content With Headings & Sub Headings
Headings and Subheadings should be used to structure your content in an informational hierarchy.
Remember to include your keyword, location, synonyms, and LSI keywords in your headings.
Schema Markup For Contractors
Adding schema to your website can increase organic click-through rates, which means more website traffic.
What is Schema Markup?
Schema Markup for Contractors will help search engines like Google understand what web pages about.
With schema, search engines are able to identify location-based structured information such as:
- Dates of Events
- Phone Numbers
- And Other Information
This information is taken from your website and displayed in the search results as rich snippets, reviews, answer boxes, video carousels, etc.
Let’s say you just published a blog post on “DIY Outdoor Kitchen.”
Schema markup tells search engines:
- “The project takes 20 hours”
- “These are the tools required”
- “This is a Picture of the finished project”
Hopefully, Google will show off this data in the search results as a Rich Snippet:
If you want to learn more about schema, check out Google’s Structured Data Guidelines.
What Are The Benefits Of Schema Markup For Contractors?
Schema markup help to increase the following:
- Click-Through Rate: More users clicking on your site
- Organic Visibility: Increased visibility in local organic results & map pack
- Traffic Relevance: Better quality traffic means a higher potential for conversions
Schema Markup for contractors will help search engines display additional information in search results.
Rich Snippets For Contractors
Below are some examples of “Rich Snippets” in the search results.
Review markup enables Google to display Aggregate Review Rating in the search results.
Helps Google understand important information about an organization (business), including address, logo and contact information.
Search engines can’t ‘Watch’ videos… Yet.
That’s where video markup comes in.
Video markup will help search engines understand what your video content is all about.
To find out more about Schema Markup for contractors visit https://schema.org/HomeAndConstructionBusiness.
Testing Your Site’s Schema Markup
Once you’ve marked up your content, you should test your site’s schema markup to ensure it’s implemented properly.
Google can help with that.
Use Google’s “Structured Data Testing Tool” to test your site’s schema markup.
To test a webpage, enter the URL > Click “Run Test.”
On the left is the HTML code of the webpage.
On the right, is a list of the structured data present on the page.
You can clearly see any Errors and/or warnings.
How To Add Schema Markup To Your Contracting Website
There are a number of options for implementing schema markup on your contracting website.
I suggest using the “Schema Pro” plugin by BrainStormForce.
The plugin makes it easy to implement schema markup on your website.
Embed A Google Map On Your Contracting Website
Embedding a Google Map on a webpage helps Google understand your location and increases that pages relevance for a particular locality.
I suggest embedding a Google Map on your:
- Contact Us Page
- Service Area Pages
Display Awards & Certifications Prominently
Has your business been recognized by trusted and reputable organizations?
Incorporate it into your website.
Industry-Specific badges, as well as badges from prominent review sites, are great forms of social proof.
Visitors are looking for signs of credibility.
The logo of a well-known and trusted 3rd party will serve in establishing credibility.
This Phoenix Remodeling Contractor has the certifications and logos from their partners displayed prominently on their homepage.
Use Photos Throughout Your Website
Convey trustworthiness to prospective customers through photos or videos of you, or your employees.
This gives people a sense of what to expect when they hire your company.
Below is a gallery from a contractors website of completed projects.
High-quality photos are certainly a plus, but they aren’t necessary.
The camera on your smartphone is plenty powerful.
Including a picture of you and your employees on your website can help increase customer trust.
The image below is from a contractor in Phoenix.
Use Videos Throughout Your Website
Video is likely the future of content marketing.
Plus, Google owns YouTube!
They want videos to show in the search results.
Pro-Remodeling of Tuscon, AZ has a number of videos on their homepage..
Generate New Leads With A Clear Call-To-Action (CTA)
Increasing your website traffic is great, but essentially meaningless if none of the visitors become leads.
To generate new leads make it as easy as possible for people to get in touch with you.
Display your phone number as a clickable link clearly and prominently.
Visitors can simply tap your phone number to call.
Use clear CTAs to tell visitors what to do.
Do you want them to call you? Request a Quote? Schedule an Appointment?
Display Reviews & Testimonials
Reviews are the single most powerful source of social proof you can display on your website.
91% of 18-34 yr old consumers trust online reviews as much as a personal recommendation. Source
Including reviews from third-party websites will help establish trust and improve conversions.
Consumers rely on reviews, reading an average of 10 online reviews before feeling able to trust a local business.
Acquiring reviews is one of the most important aspects of any Local SEO strategy.
They’re also critical to reputation management.
Bright Local estimates that:
92% of consumers read online reviews and 68% state that positive reviews influence their feelings of trust in a business. Source
How Do Reviews Impact Local SEO For Contractors?
Reviews have a significant impact on local SEO for contractors.
They are akin to word-of-mouth recommendations and are great for establishing trust and credibility.
How To Get Reviews For Contractors
1. Send Follow-Up Emails Asking For Reviews
After completing a job, send a thank you email and ask for a review.
Include a link to your Google, Facebook, or Yelp.
2. Ask Customers In-Person For Reviews
The best time to ask for a review is in person, right after completing a project.
Give customers a card outlining the steps for leaving a review.
3. Tell Them To Search On Google:
After your Google My Business listing is verified, your business will show up in the “Knowledge Panel” for branded searches.
The knowledge panel displays your business’ information and allows customers to leave reviews.
They just need to click on “Write A Review” and this box will pop up.
Responding To Reviews
Responding to reviews is an essential part of local SEO for contractors.
The more reviews you respond to, the better.
Including the negative ones.
You aren’t responding to negative reviews to win over the reviewer.
But rather, to win over anyone that reads your reviews.
Negative reviews present an opportunity to showcase your empathy and professionalism.
Local Off-Page SEO For Contractors
Local off-page SEO consists of building local backlinks and social media marketing.
The aim of local off-page SEO for contractors is to raise brand awareness, and increase the local relevance of your website.
What are Local Backlinks?
Local backlinks are links from other local websites that point to your website.
Regular Backlink vs. Local Backlink?
Local links differ from regular backlinks in that they are specific to a particular city.
With local SEO for contractors, backlinks from locally relevant websites are more important than backlinks from high-authority websites.
For example, a contractor in Phoenix, Arizona might have a link from a local Phoenix newspaper, a local contractors association, and a local blogger.
Those hyper-local backlinks provide more local SEO value than links from high-authority, non-local websites.
Why Is Local Link-Building Important For Contractors?
Most small business websites have few if any backlinks.
This means that it will only take a few relevant local backlinks to improve your ranking in local search.
Building local backlinks will increase your website’s local relevance.
How To Build Local Backlinks For Contractors
Now that you have many service-area landing pages, you need to work to improve the PageRank of each of them.
1. Local Sponsorships
For a relatively small amount of money you sponsor a little league team, conference series, high school sports teams, charities, plays, races, etc.
Most of these local organizations have a website and get news coverage leading to higher authority local websites.
To find local sponsorship opportunities for your contracting company, you can use the following search operators on Google:
- inurl:sponsors “City Name”
- intitle:sponsors “City Name”
- intext:sponsors “City Name”
Replace “City Name” with your town or city.
2. Host A Local Community Event
Hosting local events is a great way to build your brand.
Anything from workshops to speaking events.
Hosting an event is a great way to get people to know more about your contracting company in the community.
It’s also a great opportunity to get highly relevant local backlinks.
Links from local events are beneficial because the links are:
- Somewhat easily attainable
- Can include NAP information
For a detailed guide on how to execute local events, I recommend Moz’s guide.
3. Offer Local Discounts
Offer a discount on contracting services to whoever you want.
Military, Teacher, Senior discounts are common but you can get creative & offer discounts to other groups as well.
To find places that are already offering discounts, use the following search operators on Google.
“City inurl:military, discount.”
For example, to find discounts in Scottsdale I would search: “Scottsdale inurl:members, discount” or “Scottsdale inurl:discounts, list”.
Using those search operators, I was able to find these opportunities:
You can list your contracting company as a provider of these discounts.
You’ll be rewarded with a hyper-local backlink back to your site.
4. Business Associations
Links and citations from industry-specific business associations are not only valuable but also easy to get.
Business associations like the Arizona Chamber Of Commerce provide a powerful and trustworthy backlink.
Local backlinks from websites like the Chamber of Commerce send a strong relevancy signal that boosts your local ranking.
5. Attend or Host Local Meetups
Attending or hosting Local meetups can be a great way to find highly relevant local backlink opportunities.
Local Meetups are also a great source of business connections.
Find a group that doesn’t have a place to host their meetup and offer them one.
6. Create A Local Resource
This could be anything from a hyperlocal news site, sports coverage nightlife, etc.
If you make a good resource, you should gain natural links & traffic from your area once people begin to find it (if you build it, they will come).
Localized Facebook ads can help speed awareness up.
7. Facebook “Like” Drive
This can get you a backlink from a local charity with a high-authority website.
The idea is to pledge money for every “Like” your Facebook page gets within an allotted time.
Make sure you set a cap for the maximum amount to protect yourself like “up to $1,000.” Run the campaign for 30 days.
The more you promote it, the more “Likes” you’ll get.
To get the attention of the charity’s audience, “tag” their Facebook page when you announce it on your own page.
Write an announcement for the charity’s blog or simply asking them to link to you.
8. Local Crowd Sourcing
Get a group of local influencers together and ask them their opinions on something community-related.
Compile their responses into a blog post on your site.
Odds are, they will share and post your content on their social media channels without you even having to ask.
Need Local SEO Services?
If your website is not showing up in local search results, you’re missing a big opportunity to grow your contracting business.
Our Local SEO Services can help you fix that!
Now It’s Your Turn
So that brings us to the end of Local SEO For Contractors.
Now I’d like to turn it over to you: Which aspect of your Local SEO strategy will you focus on first?
Are you going to begin by setting up Google My Business? Or work on improving your website’s user experience?
Let me know by leaving a quick comment below right now!