In this article, I’ll explain How to Write Long-Form Content for WordPress so you can start ranking in Google’s search results for relevant keywords.
The level of competition for an audience’s attention is constantly on the rise, which means optimizing for SEO should be a top priority.
If you’re targeting keywords with even a moderate level of competition, you’ll be going up against websites that have massive amounts of content.
As a result, you need to produce highly engaging and in-depth content. A.K.A “Long-Form” content.
By long-form, I mean a thousand words at least, and ideally even longer.
It’s not as bad as it sounds, I promise!
Writing long-form content provides an opportunity to explore a topic in-depth, just make sure your audience is interested in learning about it.
Continue reading to find out why you should write long-form content, and when you do, how to make it better than your competitors.
WHY BOTHER WRITING LONG-FORM CONTENT?
There are a number of reasons why you should write long-form content.
The most important being, Google loves and rewards longer content with better rankings.
It Will Keep Readers on Your Site – Which Google Loves!
At least according to Dexter Gomez, a writer at Acedemized.
Producing great long-form content will keep your readers coming back for more of your content.
Visitors are More Likely to Engage
One of the best ways to elicit comments from your readers is to provide them with incredible value.
Producing long-form content, perhaps about a controversial topic can spark lively discussions with and among your readers.
Furthermore, people are inclined to share longer pieces of content potentially leading to even more engagement.
Improve Your SEO (Search Engine Optimization)
In a study conducted by Backlinko, they found that a site’s position in the search results was in direct proportion to the number of words on that page.
As you can see in the graph, Google prefers long-form content, so why not give Google what it wants?
Google wants to deliver content to searchers that they find useful, and engage with.
Which is why I publish content exceeding 2,000 words all the time (like ultimate guides and long-form blog posts).
The image above is a screenshot of our Blog Archive, with the word count for each blog post.
- Local SEO For Contractors = 6,092 Words
- Contractor SEO = 8,161 Words
- Local SEO For Roofers = 5,934 Words
- Local SEO For Small Businesses 5,415 Words
- Roofing SEO = 7,968 Words
- Benefits of Local SEO = 5,194 Words
Whenever I write a blog post, I try to cover everything a Google searcher needs to know about that topic.
So make your content as in-depth and engaging as possible, to ensure visitors arriving at your site from search engines stick around.
Additionally, long-form content provides more opportunities to attract backlinks to your articles, thereby improving SEO.
SO HOW SHOULD YOU FORMAT LONG-FORM CONTENT?
Use Sub-Headings to Break Up Content Into Bite-Sized Pieces
What’s the first thought you have when you arrive on a page that is full of long paragraphs all crammed together?
I can’t get to the “Back” button fast enough.
It hurts your eyes to stare at large blocks of text on a screen, so don’t expect your readers to do it.
Use subheadings to break up your content and make it less intimidating and easier to read.
Try to make your subheadings descriptive, giving your readers a preview of what they’re about to read.
They are especially useful when writing multi-step instructions.
Speed Up Page Load Time By Optimizing Images
Using images is really important in breaking up your content as well, and can go a long way towards enhancing your long-form content.
However, if your page takes 10 seconds to load because you didn’t optimize your images, then your readers aren’t going to stick around.
The longer it takes your pages to load, the less likely anyone will be there to see it when it finally does.
If you’re using WordPress, you’re in luck because there are several plugins you can use to compress your images:
Leverage the Power of Lists
Breaking your long-form content up into lists is a great way to make it more appealing to readers.
1. Lists allow readers to easily scan your content to find relevant information
2. They also improve the structure of your content.
3. They help to break up large blocks of text into a more digestible format.
Organize Articles With a Table of Contents
Instead of your readers having to read through an entire article to find what they are looking for, a table of contents allows them to jump right to the most relevant bits of information.
A good table of contents also gives the reader an idea of what they’re getting into.
It’s a lot easier to click a section title and jump right to it than to scroll down the page looking for it.
Proofread & Check the Grammar
I can’t stand it when I find an article that is full of spelling and grammatical mistakes, and your readers won’t either.
If you’re going to take the time to put together a long-form piece of content, there’s no reason you can’t take a little extra time to make sure it doesn’t look like a 5th grader wrote it.
There are tools you can use to do this for you, that also make on-the-fly suggestions.
So there’s no excuse!
My personal favorite is Grammarly.
It’s an extension for Google Chrome that makes correcting spelling and grammatical errors in your long-form content very easy.
Optimize Long-Form Content for SEO
The word count of your post will certainly help with SEO, however, there are a number of other factors to consider.
To help make your life easier, you can use the YOAST SEO Plugin to make improving your SEO a lot easier.
It’s very simple and intuitive, and if you’re having trouble using it there are plenty of “how-to” videos on their site.
Plan Your Content in Advance Using a Project Management Tool
Use a project management tool to help you organize your content schedule.
You can use these tools to plan the creation, distribution, and promotion of your content.
A few of the most popular tools for this are:
It takes a lot of time and effort to produce long-form content, but if you stick with it you’ll reap the rewards.
You’ll keep your readers on your site longer, and engagement will go up as well.
Additionally, you’ll eventually be seen as an authority in your field, and your sites SEO will improve.
Producing long-form content isn’t the end of the word, and will actually be rewarding once your readers begin engaging with and sharing your content.
Just be patient and use the tips discussed in this article.
As an Arizona SEO & Digital Marketing Agency, we understand the amount of time and effort that goes into producing valuable content.
Finding the time to write articles or record videos while trying to keep up with the day-to-day of your business may seem impossible.
But, it doesn’t have to feel that way!
That’s where we come in.
Contact Us today to set up a free consultation.