In this article is our list of The Top 15 Reasons Why Your Business NEEDS Social Media.
Hopefully, after reading it you’ll see the incredible value of Social Media for business.
Still unsure if Social Media is right for your Business?
You might be thinking that your customers aren’t on social media, so there’s no reason to waste your time.
I can tell you, with a great deal of confidence, you’re wrong.
It’s not a question of whether or not your customers are on social media; THEY ARE.
You just need to find out what they are doing and how you can come up with a social media strategy that allows you to reach and engage with them.
“About 3.03 billion people are on social media around the globe.” (BrizFeel, 2018)
SOCIAL MEDIA DRIVES WEBSITE TRAFFIC
1) Drive Website Traffic with your Social Media Posts
Regardless of the industry, you can rest assured; your customers are on social media.
A 2018 Pew Research Center study reported that roughly two-thirds (68%) of U.S. adults use Facebook.
While 78% of 18 to 24-year-olds use Snapchat, of which a significant majority (71%) visit the platform multiple times per day.
Similarly, 71% of Americans in this age group now use Instagram with close to half (45%) using Twitter.
These platforms have become such an integral part of our daily lives; you’d be foolish not to take advantage of the tremendous benefits they offer.
This is especially true if you’re just starting your business, or just launched a new website.
You should be leveraging Social Media to promote your new website and drive traffic to it.
If you have a blog (which you should) share your blog posts on your social media channels and make sure you include a link back to your website.
If you’ve written a quality article, your readers are likely to share it with their friends and followers, in-turn driving more traffic to your website.
2) Boost Your Site’s SEO with Social Media
Learn more about search engines and how to optimize your website so that you can appear at the top of the search results I recommend this article: SEO Friendly Website: The Ultimate Guide To Optimize Your Website 2019.
There are a number of factors that influence your ranking by search engines.
Of the numerous factors, driving traffic to your site plays a significant role.
When your pages are consistently receiving traffic, this is essentially providing search engines with “Social Proof” that your site contains something of value.
One very simple, yet powerful means of driving traffic to your website is by sharing your content on social media.
The content you’re sharing should be created with your target audience in mind.
You should create content that:
- Is tailored to your target audience
- Helps them solve a problem
- Answers a question(s)
- Educates them about your products or services
- Explains “How To” do XYZ
- Provides Value
- Is “Evergreen Content” (Remains Relevant/No Expiration Date)
Producing evergreen content that maintains its value allows you to re-share it periodically (start with once a month to see the response and adjust accordingly).
Take advantage of Facebook’s built-in scheduling tool; you can schedule the entire month in a few minutes.
3) Social Media Allows You to Connect with Industry Experts
This strategy can be very helpful in raising brand awareness and connecting you with industry experts or influencers.
As an example, let’s say you wrote a blog post, in which you quoted an industry expert that happens to have a massive social media presence.
Assuming you’ve written a great blog post, you should e-mail a link to the expert you quoted when the post goes live.
Naturally, you should encourage them to share your post with their audience, however, there’s still more you can do to help get the word out.
When you share your blog post on Facebook and Twitter, remember to “Tag” the experts you quoted.
They’ll receive a notification, at which point they’re already on the social media platform, and sharing your post with their audience is a click or two away.
This strategy makes sharing your post as easy as possible for them.
Contrast this with e-mailing them a link which requires they copy the link, log into Facebook or Twitter, create the post, etc.
Why not make it as easy as possible for them to share with their audience?
While this isn’t exactly the most daunting of tasks, you should keep in mind, they’re likely very busy.
Therefore, removing as many obstacles as possible will increase the likelihood of your post being shared.
CONNECT WITH CONSUMERS & INFLUENCERS
4) Social Media Provides Insights into Your Audience
The power of social media goes way beyond the day to day interactions you’re able to have with your customers.
It’s now normal for people to update social media with every aspect of their lives.
These seemingly innocuous tweets and status updates present a potential goldmine of insights into the habits, behaviors and daily lives of your current and prospective customers.
You can see what:
- Videos They Like & Share
- Articles/Posts They Read
- Websites They Visit
- Their Hobbies Are
- Purchases They Make
The list could go on, but I think you get the point. Those insights provide numerous benefits from a marketing perspective.
By taking the time to understand your customers, you’ll be able to produce content that resonates with them, building trust and increasing the likelihood they’ll share it with their friends.
5) Build Relationships With Your Audience Using Social Media
Businesses new to social media frequently make the mistake of trying to use the platforms as though they are selling machines.
A lot of companies go right for the hard sell, pummeling their followers with announcements of new products, special discounts and limited time offers.
Not surprisingly, this strategy doesn’t work very well; at which point the business concludes that social media doesn’t work, or isn’t right for their industry.
I can tell you with near certainty, they are wrong. Don’t believe me, consider this…
Depend (Adult Diapers) Over 40K Likes on their Facebook Page
Preparation H (Hemorrhoid Cream) Over 5K Likes on their Facebook Page
If these two companies can find success on social media, then what’s your excuse?
Stop thinking of social media as a way to pitch your products and services, and start thinking of it as a way to connect and engage with your current and prospective customers.
Provide genuine value to your audience through entertainment; helping them solve a problem; answering questions they have.
Over time, you’ll become more than just another brand – you’ll be a member of the community.
Having established a rapport and built trust, you’ll now be in a far better position to promote your products or services without it blowing up in your face.
6) Social Media Ads Offer Targeting and Retargeting
Social Media Ads are incredibly powerful and effective, offering a very quick ROI for minimal investment.
Utilizing massive amounts of user data, social networks are able to deliver highly relevant advertisements based on individual users’ interactions with a platform.
Compared to other channels, advertising on social media can offer a very quick ROI.
Using social media advertising, you could have a steady stream of sales on Day 1 of your campaign.
With Facebook Ads, for example, you can target customers by a number of factors such as Age, Education, Gender, Interests, Location, Industry, Actions on your Website, Even User Behavior (i.e. a page they’ve liked), and much more.
The Benefits of Social Media Advertising Include:
- Raise Awareness of your Business
- Increase Sales
- Capture New Leads
- Target New & Returning Customers
- Perform A/B Tests to Optimize your Ads on the Fly
Top 5 Reasons You Should Advertise on Facebook
- Facebook Advertising is Highly Effective
- The Set up is Relatively Simple, and Results are Quick
- You can Reach Your Ideal Audience
- Facebook Ad Campaigns are Highly Customizable
- Facebook Continues to Add Features
If you’re just getting started with Facebook Advertising, install the Facebook Pixel on your website.
The Facebook Pixel is a piece of code that you install on your website that allows you to measure the effectiveness of your ads.
It can provide insight into the actions people are taking on your site, and help you to reach your target audience.
Even if you don’t have plans to advertise on Facebook, you should install the pixel.
This way, if six months from now you decide to start running Facebook Ads, you’ll have six months of data on your audience.
7) Social Media is a Powerful Customer Service Tool
When I was growing up, if a customer had a problem with a product or service, there was little they could do about it.
Perhaps they’d complain to a friend or spouse, or call customer service to rant and rave, and if they were truly upset…
A strongly worded letter would be mailed to the company listing any gripes or complaints.
IF by some miracle, the letter made it into the hands of someone that mattered, the customer may receive a phone call with an apology, and possibly an offer to refund the cost of the product.
Usually, at this point, two weeks have gone by and the customer wouldn’t remember what they were even so upset about.
Occasionally, they’d accept the refund and vow never to do business with that company again, and that would be the end of it.
Nowadays, things are quite different, and if a customer has a problem with your product or service, you’re expected to solve it right away.
In a study conducted by Sprout Social, they reported that consumers expect companies to respond within 0-4 hours, while in reality, the average response time is 10 hours.
According to Engage Customer, the way companies handle complaints affects brand loyalty and is becoming increasingly important.
In fact, a well-handled complaint makes 67% of customers more likely to return to a company or brand, with 75% making a repeat purchase.
Contrast that with poorly-handled complaints, where 8% of customers say they would return.
The bottom line is that companies that respond to customer complaints quickly are rewarded with customer loyalty.
CONTROL BRANDING WITH SOCIAL MEDIA
8) Increase Brand Loyalty with a Strong Social Media Presence
Despite all the money that goes into corporate branding, people don’t choose to do business with a company because of a logo design, or a mission statement.
They choose to do business with a particular brand because of personal experiences with their products or services; and just as importantly because of the people who represent those products or services.
Your customers want to be your friends; they want to get to know the authority figure behind the business that’s taking their money.
Most importantly they want to be treated like real human beings, not faceless names on invoices.
Maintaining an active presence on social media allows you to establish relationships and build rapport with current and prospective customers.
By taking the time to provide value, in the form of helpful, informative or entertaining content you’re sending a strong message about your values and priorities.
Additionally, don’t ask for anything in return, as it’s likely to diminish your credibility.
One brand that’s doing Social Media Marketing the right way, is REI.
They’ve built up a very devoted customer base that is incredibly loyal to the brand.
With just over two-million likes, their page is a great example of providing value to consumers and encouraging engagement without inundating customers with requests to make a purchase.
They even created their own hashtag (#OptOutside) which they encourage people to use when posting about their outdoor adventures.
REI has done a great job of cultivating their relationship with their customers. As a result, pretty much everything they post receives hundreds, if not thousands of likes, comments, and shares.
CRUSH YOUR COMPETITION WITH THE RIGHT STRATEGY
9) Your Competitors are on Social Media
Social Media is a very noisy, and intimidating place, especially if you’re new to the platforms.
It can be a bit overwhelming trying to figure out what to post, when to post it, and how to get people to like and share your content.
A common mistake brands make, is jumping on social media channels without a real understanding of why they’re using that particular platform.
They create profiles on platforms because it’s what everyone else is doing.
Don’t make that mistake.
You should be on the platforms that your customers are on, and you should take the time to develop a social media strategy.
If you’re posting to several social media channels just because you think it’s what you’re supposed to do, don’t expect too much.
You’ll see far more benefit from focusing your efforts on one channel, and doing that channel better than your competition; who is likely arbitrarily posting content on several platforms.
Consistency is key, because as your audience grows, they’ll come to expect your content, and you obviously don’t want to disappoint them.
Seek out your competitors and analyze their strategy to see what’s working and what isn’t.
10) Social Media Acts as an Equalizer
Major brands and large companies have some obvious advantages: dedicated account managers, brand recognition, and a much bigger budget allocated to social media marketing.
However, being a small business does offer the advantage of having a genuine and authentic voice.
As a small business you can humanize your brand by engaging and interacting with your customers: share your story with them, and allow them to see the personality behind the brand.
Encourage your customers to interact with your brand on social media, and find out what content resonates with them.
See what’s working for your competitors, and find a way to improve upon their strategy and use it to grow your following.
Even if your competitors have a massive following of highly engaged customers, don’t count yourself out.
Use their following, to grow your own.
Become active on their page by commenting on their posts, and responding to comments left by other users, or answering questions their customers ask.
Continue providing value, without expecting anything in return, and as you become known for consistently engaging with people and helping them solve their problems; people will start checking out your page.
11) Leverage Current Events to Expand Your Reach
In our ‘Always On’ culture of 24/7 news channels, and social media news feeds; it can seem impossible to break through the noise and get noticed.
However, you can use the endless stream of news stories and current events to your advantage.
While most people are paying attention to a breaking news story, you can jump in and engage with it.
Just make sure that whatever the story or cultural phenomenon is in some way aligned with your brand.
Commonly referred to as “Newsjacking,” this strategy can lead to increases in site traffic, coverage in the press, one of your posts going viral, and increased brand visibility.
This strategy works best if you jump on a story as it’s breaking.
Jumping on too late can backfire, leaving you looking just like every other company that attempts to take advantage of the story.
This strategy requires an active social media team if you hope to jump on stories as they’re breaking, enabling you to get your message out.
Successfully “Newsjacking” will ensure that your message is seen by influencers, reporters, and your followers.
USE SOCIAL MEDIA MARKETING TO DRIVE SALES AND INCREASE ROI
12) Social Media Marketing Boosts Sales
Whether you’re in a product or service-based industry, you can leverage social media to boost sales and increase revenue.
According to the Q2 2017 Sprout Social Index Report, the social behavior from brands that correlates to sales is engagement.
Answering a customer’s question on social prompts 48% of consumers to purchase, 46% are swayed by promotions and contests and 42% say they’d be converted by educational content.
Offer your customers incentives for making purchases by offering free upgrades, or promoting an add-on for an existing service offering.
Remember to encourage your customers to come back, and offer exclusive deals to your social media followers.
Unsurprisingly, by staying in front of your customers, you increase the likelihood that you’ll be the first place they turn when they need the products or services you offer.
Consistently posting valuable, informative, helpful content and engaging with your followers will help to keep your brand top-of-mind.
13) Reach New Customers Through Social Media
Having an active and engaging presence on social media increases the likelihood that your business will be discovered by people looking for a product or service you offer.
Social Media is an important piece of an effective Inbound Marketing Strategy.
So, how do customers discover new businesses online?
In terms of social media, there are a few paths through which new customers will discover your product or service.
This occurs when a consumer is searching for a company, product or service.
It looks something like this: I’m hungry; I go to Google and type in “Italian Subs”; I browse the results and choose a sub shop.
If I’m trying to narrow down a list of companies I’m considering doing business with, I’ll turn to social media, Google, or review sites, such as Yelp.
The star ratings on these sites make it pretty easy to narrow down my list and make an informed decision about which company I would like to do business with.
Whether it’s your own content, or user-generated content this can be a very powerful way to reach new customers, as it’s essentially online word-of-mouth. I.E.
One of your followers shares a blog article you wrote and it’s seen by one of their followers, thereby introducing them to your brand.
Alternatively, user-generated content could be a customer taking a selfie while using your product, and posting it to Instagram; again, introducing their followers to your brand.
14) Use Social Media to Establish your Expertise
Social media provides a plethora of opportunities to demonstrate your expertise.
You could start by answering questions in Facebook Groups and on sites like Quora, or perhaps by posting long-form articles on topics relevant to your industry.
A key component of this strategy is to give without expecting anything in return.
As you become a regular presence on your chosen platforms, people will begin to recognize the value you provide, by answering questions, offering advice, or sharing relevant content.
This strategy can help increase your brand’s reach.
The answers you provide to user’s questions appear in Google’s search results, and in social channels.
If your answers are helpful enough, users may share them with their followers on social media, or refer their friends to you when they have questions.
SOCIAL MEDIA IS COST-EFFECTIVE
15) Social Media Ads Have Great ROI
The reason Facebook Ads are so popular is that it allows you to pinpoint your target customer and only show your ads to the people that are most likely to purchase your product or service.
An added benefit of advertising on social media is the ease with which you can grow your community of followers.
As social networks continue to prioritize posts by friends and family over posts from business pages, advertising on social media is becoming more, and more essential if you want to reach your target audience.
This isn’t necessarily bad news either, because Ads on social media are still relatively inexpensive, especially compared to advertising on Google.
For example, an ad on Google for the keywords “Insurance,” “Loans,” and “Mortgage” each cost around $50 per click.
Contrast that with the cost per click on Facebook, which is $3.77 per click.
Social Media provides an incredibly powerful marketing tool that you can use to influence brand perception, raise brand awareness, connect with current or prospective customers, and so much more.
From using Facebook Live to announce a new product launch, to using Instagram “Stories” to share your companies’ journey, the opportunities to leverage Social Media Marketing for your business are endless.
Beyond the tangible benefits of social media marketing, having an opportunity to establish and foster genuine relationships with your customers is incredibly rewarding.
Maintaining an active and engaged presence will help grow your profile, strengthen your public image, and help drive sales for your brand.
Have you been leveraging the power of social media marketing to grow your business?
Perhaps you’re struggling to find the time to implement a social media marketing strategy?
As a full-service Arizona Digital Marketing Agency, Cre8tive Digital Media LLC offers social media marketing services, which means you could have more time to focus on what you’re best at… Running your business!
To find out more about how we can help, Contact Us to set up a free consultation.
If you know of any other reasons why your business needs social media, I’d love to hear them. Let me know in the comments!